15 Feb What ISE 2025 meant for us
This year, for the first time, we had the opportunity to experience ISE as exhibitors, which gave us a unique perspective on the event. While we don’t have any insights to share about the latest trends or the most exciting solutions, we certainly walked away with a valuable experience
We were hosted by our partners at Aresline, who introduced Inner, a configurable multimedia workstation designed for diffrent use scenarios. This project, engineered by us, serves as a bridge between furniture and technology. It is from this intersection of technology and design that our ISE 2025 experience began.
Design and Technology
Design, in fact, is not just about aesthetics—at least, not only. It’s also about functionality, and it’s here that the partnership with technology plays a crucial role. Technology allows design to explore new expressive and functional possibilities, while design is needed to make technology human and comprehensible. It’s a balance between innovation and user experience, between what’s possible and what’s desirable. In essence, technology provides the “potential,” while design determines its “application”. Throughout the event, we frequently discussed with our visitors how technological furniture can transform the use of a space, adapting it to the evolving needs it faces.
What struck us was that these ideas were already familiar to our guests, and they clearly see technology as an integral part of the user experience.
Ultimately, we realized that the concept of design is no longer—and perhaps today more than ever—something that belongs only to designers; it is now a key element in our industry as well. The fusion of technology and design has become a very clear concept for system integration professionals: the boundaries between the two are increasingly blurred. In fact, new technologies, such as wearable devices, would never have been accepted or desired if not for a design that enhances their everyday use.
This is great news for all those who believe that System Integration is not merely a technological solution, but rather a tool—a way of thinking and designing spaces and experiences, for any application.